What categories of overlay advertisements exist?
There are two types overlay ads available on Facebook Reels: banner ads and sticker ads. Banner ads appear as a semi-transparent overlay at the bottom of the reel, while sticker ads are static image ads that can be placed anywhere within the reel by the creator.
Who meets the requirements?
To be eligible for overlay ads, you must already be eligible to monetize your videos with in-stream ads for Facebook on demand. You do not need to opt in for overlay ads, as any reels you share publicly on Facebook are automatically eligible for monetization.
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If you are not currently part of the in-stream ads program, you can check your eligibility and join by following the provided link.
If you are already part of the in-stream ads program for Facebook video, you are automatically opted into banner ads in your reels. However, not all of your reels will contain banner ads. The inclusion of ads depends on various factors, such as advertiser targeting and the value of the ad for the viewer. You can choose to opt out of banner ads running in your reels content through Creator Studio, similar to in-stream ads.
For sticker ads, follow these steps:
1. After adding your creative content to a reel, select "Stickers" in the right-hand menu panel.
2. Below the Stickers tab, choose "Ad."
3. Tap "Add Sticker Ad."
4. Adjust the positioning of the sticker ad frame within your reel.
5. Facebook will select an ad suited to the viewer to display within this frame. Keep in mind that inserting a sticker ad frame does not guarantee the inclusion of an ad.
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